How do I Find Potential Clients on Upwork?

Impressive Headline

The way you represent your profile headline matters a lot. The first thing that the client sees on your profile is the headline. You can include keywords, trendy names of profession and titles in your headline to grab attention. Instead of using traditional names of professions you can focus on things you do best.

For instance, if you are a digital marketing specialist, you can replace that headline with "Ads, funnels, emails” and the like. The client who is looking for a digital marketing specialist, will soon notice your profile if you use the same keywords that he uses in his search. 

Then you can narrow down the list according to your your specialty and introduce what exactly you can do and what kind of service you offer. Include this in your profile description and keep it as understandable as possible. It’s recommended to use bulleted points when you write down your skills and related services. 

Testimonials

Many clients pay special attention to the feedback and testimonials you have in your profile. While feedback is usually given by previous clients, testimonials can also include opinions about your past experience on other platforms and clients out of the platform. You can ask your previous clients to write a short yet comprehensive testimonial about your workstyle and then share it on your profile. 

This way clients can see that you are a reliable freelancer who’s eager to work on different tasks and projects at the same time. You can use those testimonials in your proposals too. So, instead of writing a traditional cover letter, try to start it with a testimonial where you introduce how satisfied your client is with your service. Make sure you talk about a similar project.

Reader-Friendly Cover Letter

Another good way to find potential clients on upwork is sending them reader-friendly cover letters. What does it mean? A reader-friendly cover letter is supposed to be neither too short, nor too long. It’s better if you use short paragraphs, bullets, asterisks, dashes, etc. You can also attach some good examples of your past work. If you have completed projects in the form of URLs then add them to your cover letter too. Start it with a personalized greeting and finish with a polite conclusion. Let it be as light as possible and don’t overwhelm the reader’s head with unnecessary info. 

Create an Upwork Client Profile

Finally, freelancers can also have a client profile. Whether you want to hire someone or you just want to see how a client's profile looks, you can create it just the way you create a freelancer profile. This allows you to see your own profile from the client’s perspective and evaluate it. You can post a job post and see how freelancer proposals and profiles look. Then you’ll easily notice what’s missing on your profile and what you need to do to fix flaws. However, make sure you truly hire someone at least for a small task because you know they spend connects on job proposals. 

Conclusion

Thus, if you want to find good projects and potential clients on upwork, then make sure you do all of the right things on your profile. Make it really professional at your portfolio, bio, profile picture, videos, skill set, and the project catalog (if you have any). Keep up with Adam Palmer’s YouTube videos for more freelancing tips and tactics.