How to Create a “Standout” Project Catalog

The time and effort spent on creating project catalogs must  bring the desired result. If it doesn't, then you should review your strategies. 

In this blog post we’ll discuss how to create a standout project catalog with the help of better strategies suggested by freelance king Adam Palmer. The strategies he offers won’t disappoint you. 

What is a Project Catalog

A project catalog is a simple way to showcase your skills and abilities in a specific sphere. Upwork clients  buy services that come with a  bunch of skills that can support their business needs. Instead of reviewing different profiles they quickly look at some project catalogs that offer services they look for. This is way more convenient and saves them time. It also allows them to see budgets for different services. 

So, if you want to make a project catalog on Upwork, then let’s see what you need to get started. It will be easier for you to make impressive project catalogs if you follow the steps below. 

Use Clear Titles

Using clear and eye-catching titles such as “Proven Social Media Strategy to Boost Engagement” can be found in your client’s keyword search on the platform. Thus you’ll easily gain attention and clients looking for specialists in the sphere of social media marketing will soon hire you. 

Add Visual Elements

Include at least 3 high resolution images or examples of work. Visual elements gain the most attention.They sometimes provide more information than the description text of the project. You can also add your profile picture and some keywords to make the image clearly understandable.  

Offer Different Rates

Offer tiered pricing in case of fixed price projects (basic, standard, premium) to cater to different budgets. This function is available both on upwork and fiverr. This way you’ll give your clients the chance to opt for the type of the project that matches their budget. On the other hand, always stay open to negotiations. 

Note: Visual + Clarity = More Invites

Here’s the example of how tiered pricing looks and for this we have chosen Social Media as a niche, whichever project appeals to you the most and has the most 5 star rating. That’s what you need to use as reference but make sure you don’t copy : https://www.upwork.com/services/search?nbs=1&q=social%20media

Make it Look Like an Ad

Refer to your project as an advertisement. Imagine it’s a page from a magazine that represents your project catalog. It should make your ‘viewers’ take action and buy your service. What would you add to your presentation to make it look more appealing? 

Final Words

Any upwork freelancer can have their own project catalog. If you have lack of knowledge on how to do it, you can take some of our online courses and discover the best practices by experts.